Adconion Media Group is a rapidly expanding global technology company. Between 2009 and 2012, their Spanish office grew from five to 70 employees. As a result, a change in their workspace was needed, but there was also a unique opportunity for innovation.

Instead of simply proposing a design, AECOM Strategy Plus performed two interviews with the managing director and regional manager and a group workshop. This helped AECOM to understand their culture, processes and challenges. By working together with the client and analysing their needs, Strategy Plus were able to propose the most suitable way to take the design forwards.

The research led to three key points which were reflected in the spaces:

  • Teams are organised in a democratic and non-hierarchical way. The work area is focused around two informal meeting spaces, enclosed by curtains. There are two print areas bounded by low walls, a work table in the center that serves as a project space and a desk for visitors or mobile staff. Work zones have a more neutral feel than the informal and collaborative spaces, and occupy 40% of the total area of ​​the office.
  • A company with a social life — employees like organising events and parties, both internally and externally with clients and suppliers. The social area covers 60% of the office space, and includes most of the meeting areas. The entrance includes a colourful reception desk, which reflects the character and personality of the company, two phone booths hidden in an intimate, low-lit area, and several informal seating areas for quick meetings or conversations with clients and suppliers. There is a multipurpose space for big group meetings, for which Strategy Plus designed three mobile tiers that can be removed and stored, releasing space for events. The vending area was one of the most important spaces for Adconion. Strategy Plus proposed the creation of a Spanish “tavern” — the space is divided into a dining area and preparation area to contain potential mess and odour, also enabling the seating space to be used for informal meetings within working hours.
  • A big range of spaces for different ways of working and activities — open meeting spaces, concentration booths, event space, a fitness room, a games room, a library, etc. Each one was personalised with colour, depending on the activities taking place and the different feelings and moods.

In summary, this was a relatively economical project, combining all the criteria needed to support continued growth and innovation, which has increased and improved communication and motivation.